Executive Summary

Framework holds a clear identity in the AI-perceived laptop landscape. Models see it as the repairability and sustainability leader, but note it trails on battery life and mainstream recommendation.

Against Asus, Framework wins on principle and loses on breadth. When AI models rank brands for battery-focused recommendations, Framework sits mid-pack.

5.4
Framework aided-awareness avg rank

Awareness and Recommendation

In unaided recommendation prompts, Framework does not surface among the top battery-life picks. Apple and Windows ultraportables dominate that conversation.

Framework appears more readily once prompted, but the ranking pivot shows how far ahead the established players remain.

Swipe horizontally to view full table →

Brandclaude-opus-4.8claude-sonnet-5gemini-3.6-flashgpt-5.6-terrakimi-k3AVG
Apple111111
Lenovo2.52.823.32.82.7
Asus325333.2
Dell3.53.334.343.6
HP55453.74.5
ASUS-3.3-2.545.2
LG---2-6.8
Microsoft----3.57.1
1
(1st Place)
2
3
4
5
(5th Place)

Head-to-Head vs Asus

The comparison is polarized by dimension. Framework consistently wins repairability, upgradeability, and sustainability. Asus takes price, product range, and gaming performance.

Overall, Asus wins the majority of matchups. Framework's strength is deep but narrow.

vs Asus
39.8%

Framework leads on repairability and long-term ownership, while Asus offers wider variety and performance tiers.

claude-opus-4.8

Brand Personality

The models paint Framework as transparent, principled, and rebellious. It reads as an idealistic choice for tech-literate buyers who reject planned obsolescence.

Asus, by contrast, is framed as ambitious and performance-driven. Both land on the Creator archetype, but Framework leans further into it.

AsusThe Creator · 40%
ambitiousversatileboldperformance-driven
FrameworkThe Creator · 55%
transparentresourcefulprincipledrebellious

Risk and Opportunity

Framework's attribute scores confirm the pattern. Performance is viewed as solid; battery life is the soft spot AI models flag repeatedly.

performance
7.9
battery life
6.1
The risk: battery life is the single attribute driving Framework out of unaided recommendations. The opportunity: doubling down on efficient AMD and ARM configurations could let Framework compete on endurance without diluting its repairability story.

Framework

in laptops

Question 1

What brand of laptops would you recommend for its battery life?

List top 5 brands, where #1 is the highest-ranked.

Swipe horizontally to view full table →

Brandclaude-opus-4.8claude-sonnet-5gemini-3.6-flashgpt-5.6-terrakimi-k3AVG
Apple111111
Lenovo2.52.823.32.82.7
Asus325333.2
Dell3.53.334.343.6
HP55453.74.5
ASUS-3.3-2.545.2
LG---2-6.8
Microsoft----3.57.1
1
(1st Place)
2
3
4
5
(5th Place)

Most-Cited Sources

Laptop Mag and PCMag were the most frequently cited sources in this study, each appearing dozens of times throughout the responses. Tom's Guide, Notebookcheck, and CNET were also significant recurring publications, appearing substantially more often than other tech review sites mentioned.

Synthesized from sources the models recalled across the study.

Complete Rankings

Apple

Avg: 1#1st
Apple's MacBook lineup with M-series silicon consistently delivers industry-leading battery life, often exceeding 15-18 hours in real-world testing.

Responses unanimously highlight Apple's industry-leading battery life driven by Apple Silicon (M-series chips) and tight hardware-software integration, with models consistently achieving 15-22 hours in real-world testing across web, office, media, and creative workloads. All responses converge on Apple setting the benchmark for laptop endurance, though some note variation by display size and demanding workloads.

Sources (as recalled by the model):

  • Tom's Guide
  • Laptop Mag
  • PCMag

Lenovo

Avg: 2.7#2nd
Lenovo's ThinkPad and Yoga series consistently rank among the longest-lasting Windows laptops on the market.

Responses consistently praise Lenovo's ThinkPad, Yoga, and business-oriented models for delivering all-day or 15+ hour battery life, often citing efficient processors, large batteries, and advanced power management software. All note substantial variation across the broad product lineup, with performance-focused models and high-resolution OLED displays reducing endurance, making model-specific reviews important.

Sources (as recalled by the model):

  • Notebookcheck
  • Laptop Mag
  • PCMag

Asus

Avg: 3.2#3rd
Asus ZenBook and ExpertBook models frequently deliver excellent battery life, sometimes leading Windows laptop rankings in endurance tests.

Responses converge on ASUS ZenBook, Vivobook, and ExpertBook models delivering excellent battery life, particularly with efficient processors and large batteries in slim designs, often exceeding 13 hours. All note that results vary significantly across the broad product range, with gaming-focused models less battery-optimized, making non-gaming ultraportable configurations the best choice for endurance.

Sources (as recalled by the model):

  • Tom's Hardware
  • Laptop Mag
  • Notebookcheck

Dell

Avg: 3.6#4th
Dell's XPS and Latitude families regularly include configurations with strong real-world endurance, especially lower-power FHD-class displays and larger battery options.

Responses consistently cite Dell's XPS and Latitude series for reliable all-day battery life (12-14+ hours), particularly with efficient FHD displays and larger battery options, often highlighting Dell Power Manager software. All note significant variation by configuration, with high-resolution OLED displays and discrete GPUs substantially reducing endurance, making exact configuration selection critical.

Sources (as recalled by the model):

  • PCMag
  • Laptop Mag
  • CNET

HP

Avg: 4.5#5th
HP's Spectre, Dragonfly, EliteBook, and select Pavilion laptops frequently offer competitive all-day battery life, particularly in productivity-oriented configurations.

Responses uniformly recognize HP's Spectre, Dragonfly, EliteBook, and Envy lines for competitive all-day battery life (13-16 hours) in productivity-focused configurations, often citing efficient displays and power management tools. All note less uniform results across HP's broad portfolio compared to top competitors, with gaming and high-resolution OLED models reducing endurance, making independent reviews of specific configurations important.

Sources (as recalled by the model):

  • Tom's Guide
  • PCMag
  • Laptop Mag

ASUS

Avg: 5.2#6th
Asus ZenBook and ExpertBook models frequently deliver excellent battery life, sometimes leading Windows laptop rankings in endurance tests.

Responses converge on ASUS ZenBook, Vivobook, and ExpertBook models delivering excellent battery life, particularly with efficient processors and large batteries in slim designs, often exceeding 13 hours. All note that results vary significantly across the broad product range, with gaming-focused models less battery-optimized, making non-gaming ultraportable configurations the best choice for endurance.

Sources (as recalled by the model):

  • Tom's Hardware
  • Laptop Mag
  • Notebookcheck

LG

Avg: 6.8#7th
LG Gram laptops are designed around low weight and large batteries, and many configurations have ranked near the top in endurance testing.

Both responses highlight LG Gram laptops' exceptional battery endurance achieved through a focused design strategy combining large batteries, low-power displays, and efficient components in extremely lightweight chassis. Responses converge on LG being a top choice for productivity users prioritizing maximum unplugged runtime, with class-leading results in endurance testing.

Sources (as recalled by the model):

  • Laptop Mag
  • PCMag
  • Notebookcheck

Microsoft

Avg: 7.1#8th
The Surface Laptop line, especially the Snapdragon X Elite-powered Surface Laptop 7, has delivered standout endurance, frequently exceeding 15 hours in independent tests and rivaling MacBooks.

Both responses focus specifically on the Snapdragon X-based Surface Laptop 7 delivering standout multi-day or 15+ hour battery performance that rivals MacBooks. Responses converge on Microsoft's ARM optimization and thin-and-light focus making it a battery life leader among Windows laptops.

Sources (as recalled by the model):

  • The Verge
  • Tom's Guide
  • Engadget

Study Context

Category:laptops
Focus:battery life
Brands Compared:
FrameworkAsus
Sample Size:4 responses

Framework

#5th

in laptops

Question 2

Rank Framework, Asus, and 3 other top laptops brands by how likely you would recommend them for their battery life?

List top 5 brands, where #1 is the highest-ranked.

Swipe horizontally to view full table →

Brandclaude-opus-4.8claude-sonnet-5gemini-3.6-flashgpt-5.6-terrakimi-k3AVG
Apple111111
Asus23.52.8222.5
Lenovo3.52.32.33.532.9
Dell43.34443.9
Framework-55555.4
LG3--3-5.4
HP5---46
1
(1st Place)
2
3
4
5
(5th Place)

Why Framework Ranks #5

Responses unanimously agree that Framework prioritizes repairability, modularity, and upgradeability over battery optimization, resulting in battery life that lags behind mainstream competitors (commonly cited as 7-10 hours). All note recent improvements with newer Intel and AMD processors, but consistently characterize battery endurance as a tradeoff for the brand's unique modular design philosophy rather than a competitive strength.

Framework laptops prioritize repairability, upgradeability, and modularity more than class-leading battery runtime, though recent models can provide respectable everyday endurance.

Sources (as recalled by the model):

  • Notebookcheck
  • The Verge
  • Ars Technica

Most-Cited Sources

The most frequently cited sources in this study were Notebookcheck (appearing 44 times), PCMag (appearing 43 times), Laptop Mag (appearing 35 times), and The Verge (appearing 27 times). Other significant sources included Tom's Hardware (appearing 13 times) and Tom's Guide (appearing 13 times).

Synthesized from sources the models recalled across the study.

Complete Rankings

Apple

Avg: 1#1st
Apple's MacBook Air and MacBook Pro lines are among the most consistently strong choices for real-world battery life, aided by highly efficient Apple silicon.

All responses converge on Apple as the industry leader in laptop battery life, consistently citing 15-20 hour real-world runtimes enabled by the extreme efficiency of Apple Silicon (M-series chips). The consensus is that MacBook Air and Pro models deliver the most predictable, class-leading endurance across configurations, making Apple the easiest and strongest overall recommendation when battery life is the priority.

Sources (as recalled by the model):

  • Notebookcheck
  • Tom's Hardware
  • The Verge

Asus

Avg: 2.5#2nd
Asus is a leading Windows recommendation for battery life, especially through its Zenbook, Vivobook, and select Snapdragon- or AMD-based ultraportables.

Responses consistently highlight Asus as a leading Windows option for battery life, particularly through Zenbook, Vivobook, and Snapdragon-based ultraportables, though all note that results vary more by configuration and model than Apple. Several mention large battery capacities, efficient display technology, and strong endurance in thin-and-light models, while gaming ROG laptops are noted as exceptions with lower battery performance.

Sources (as recalled by the model):

  • Notebookcheck
  • PCMag
  • Laptop Mag

Lenovo

Avg: 2.9#3rd
Lenovo's ThinkPad, Yoga, and IdeaPad lines contain many long-lasting options, with business-oriented models often delivering particularly dependable everyday endurance.

Responses uniformly identify Lenovo's ThinkPad and Yoga lines as reliable for long battery life (typically 12-15 hours), with particular strength in business-oriented and AMD/Snapdragon configurations. All note that Lenovo's very broad product portfolio means battery life is less consistent across every model, with high-resolution displays and performance variants significantly reducing runtimes compared to more efficient configurations.

Sources (as recalled by the model):

  • PCMag
  • Notebookcheck
  • Wirecutter

Dell

Avg: 3.9#4th
Dell's XPS and Latitude laptops have often been competitive on battery life, particularly in lower-resolution display configurations and business models.

All responses characterize Dell as offering solid but not class-leading battery life, particularly in XPS and Latitude lines, with a consistent theme that high-resolution 4K and OLED display options drastically reduce endurance. The consensus is that Dell requires careful model and configuration selection to achieve competitive all-day battery life, with lower-resolution FHD screens necessary to match top competitors.

Sources (as recalled by the model):

  • Tom's Hardware
  • PCMag
  • CNET

Framework

Avg: 5.4#5th
Framework laptops prioritize repairability, upgradeability, and modularity more than class-leading battery runtime, though recent models can provide respectable everyday endurance.

Responses unanimously agree that Framework prioritizes repairability, modularity, and upgradeability over battery optimization, resulting in battery life that lags behind mainstream competitors (commonly cited as 7-10 hours). All note recent improvements with newer Intel and AMD processors, but consistently characterize battery endurance as a tradeoff for the brand's unique modular design philosophy rather than a competitive strength.

Sources (as recalled by the model):

  • Notebookcheck
  • The Verge
  • Ars Technica

LG

Avg: 5.4#6th
LG's Gram series is renowned for combining extremely lightweight chassis with large-capacity batteries, delivering some of the longest runtimes in the Windows laptop space.

All responses converge on LG's Gram line as exceptional for battery life, combining extremely lightweight chassis with large-capacity batteries to deliver some of the longest runtimes in the Windows laptop space. The consistent tradeoff mentioned is build rigidity or premium pricing, but battery endurance itself is universally praised as a central strength and differentiator.

Sources (as recalled by the model):

  • Laptop Mag
  • PCMag
  • CNET

HP

Avg: 6#7th
HP's Spectre and EliteBook lines deliver competitive but somewhat inconsistent battery performance depending on model and display choices.

Responses consistently describe HP's battery performance as respectable but inconsistent across its broad portfolio, with Spectre and EliteBook lines generally achieving 9-13 hours. All note that premium models perform better while the brand overall trails top competitors, with high-resolution and OLED configurations reducing endurance and less consistent optimization compared to category leaders.

Sources (as recalled by the model):

  • Notebookcheck
  • TechRadar
  • Tom's Guide

Study Context

Category:laptops
Focus:battery life
Brands Compared:
FrameworkAsus
Sample Size:4 responses

Framework

7/10

Attribute Ratings in laptops

Question 3

Rate Framework on key attributes: performance, battery life on a 1–10 scale.

Attribute Scores

Swipe horizontally to view full table →

Attributeclaude-opus-4.8claude-sonnet-5gemini-3.6-flashgpt-5.6-terrakimi-k3AVG
battery life6666.55.86.1
performance87.5887.87.9
performance
Good7.9/10

Framework laptops deliver strong everyday and productivity performance with modern Intel and AMD processor options, upgradeable RAM and storage, and are well-suited for development, multitasking, and moderate creative workloads. They are not optimized for top-tier gaming or high-end workstation-class graphics tasks, though the modular design allows for capability improvements over time.

battery life
Average6.1/10

Battery life is generally adequate to good—especially with efficient AMD configurations and recent improvements—but consistently trails the longest-lasting ultraportables, ARM-based laptops, and highly optimized premium machines. The modular, repairable design involves inherent efficiency trade-offs, and real-world endurance varies notably by configuration, processor, display, and expansion cards used.

Framework

The Creator

Brand Personality in laptops

Question 4

If these laptops brands were people, what would their personalities be?

Framework

The Creator · 55% agree
transparentresourcefulprincipledrebelliousempoweringidealistic

Framework uniformly appeals to tech-literate, sustainability-minded buyers who value repairability, modularity, and long-term ownership over disposable convenience. All responses emphasize right-to-repair advocacy, customization, open standards, and a rejection of planned obsolescence, with users seeking full control and understanding of their hardware.

Asus

The Creator · 40% agree
ambitiousversatileboldperformance-drivencompetitiveinnovative

Asus consistently attracts performance-oriented users—gamers, creators, students, and professionals—who prioritize strong specifications, cutting-edge features, and visible value for demanding workloads. Responses converge on themes of innovation, technical capability, and hardware that enables users to push creative, competitive, or productivity boundaries.

Framework

39.8% win rate

Head-to-Head in laptops

Question 5

How does Framework compare head-to-head on the dimensions that matter most in laptops?

vs Asus

39.8%
price/value price & value repairability upgradability sustainability upgradeability price and value pricing & value value for money ·budget entry price price-to-performance build quality & design ·price & value for money product range & variety build quality and design ·gaming & high performance product range and variety product variety & options gaming and gpu performance price and specs per dollar price/value at entry level repairability & modularity sustainability & longevity performance & product range performance and gpu options price & global availability price and entry-level value longevity and sustainability brand trust & support network gaming & graphics performance product variety & performance repairability & upgradability availability & support network performance & hardware options repairability & upgradeability performance & hardware selection performance and hardware variety repairability and upgradeability build quality & design innovation ·gaming & high-performance options display and gaming-panel selection long-term support & sustainability upfront price-to-performance value purchase price and mainstream value brand availability & support network display tech and gaming capabilities performance and product-range choice product range and form-factor choice support, availability & retail reach sustainability and product longevity performance options and product range product range, availability & support product variety and performance range global availability & customer support portability and premium design options product range and configuration choice sustainability and ownership longevity hardware variety & graphics performance sustainability and environmental impact gaming and high-end graphics performance displays, portability, and design variety repairability and long-term upgradability performance and specialized hardware options

Responses consistently highlight Framework's modular, user-repairable design with upgradeable parts versus Asus's broader product ecosystem spanning budget to premium segments with less modularity and more soldered components. The common thread is that Framework prioritizes repairability and longevity while Asus offers wider hardware variety, performance tiers, and lower entry prices across diverse laptop categories.